Product Review websites abound on the internet, but they’re definately not all being equal regarding honesty and integrity. Many product review sites seem to be unbiased initially glance, but further inspection indicates their true intent: to only promote products favorably, to allow them to make money via affiliate links.
Here are a few approaches to assess if a site and its owner(s) are merely inside it for the amount of money, or if they feature honest truly neutral, consumer-oriented product critiques:
1. Who Runs the Site? An actual review site will have an About/Bio/or Info page that details who owns the site (and oftentimes why they started it.) Way too many sites that claim to be ‘product review’ sites are actually run by affiliates posing as “honest” reviewers, when in fact their sole intent would be to only recommend every product they write about.
2. Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity los mejores patinetes eléctricos. Exactly like scientific studies, there’s a strong proclivity towards favorable bias of a product if the reviewer didn’t purchase it himself. The truth that a writer pays for the product(s) him or herself speaks volumes about their impartiality and ability to keep objective during the span of the review.
3. Does the Website Review an Array of Products or Only One? A website that reviews many different products is more apt to be neutral and a true review site when compared to a site where merely a single product is reviewed. Why would someone visit the difficulty of building a site for just one product and then give it a negative review? Needless to say the review is likely to be positive (although occasionally they might throw in a negative comment or two to provide the appearance of being impartial.)
Single-product-sites are favored by affiliate marketers as the search engines give strong weight to using keywords in the domain name (url title.) So if the item being reviewed is ‘Acme List Building Secrets’, then employing a domain of ‘AcmeListBuildingSecretsReview’ will often give that site an increased position in the search engines.
4. Do the Reviewers Have Only Positive Things to Say concerning the Products They Review? A truly neutral product review site will have both positive and negative reviews. If all the reviews on a site are glowing, and every product is endorsed, then there’s an excellent bet that the reviewer is serving their own interests instead of the of the consumer.
5. Does the Review Headline Utilize the Word ‘Scam’? This can be a classic tactic employed by many unscrupulous reviewers to utilize keywords in the title as well as to provide the appearance of shoring up the trust factor. A sample headline might read, “Is Acme List Building Secrets a Scam?” – as it utilizes the keyword phrase in the title, as well as that phrase will mirror what folks key in the search box when they have questions about a product.